I can help you improve your search engine rankings by using google web master tools and the guidelines expressed by google.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
No matter how much money or emphasis is put into Search Engine Optimization, if your web site is not appealing, how to figure out, or down right sucks your audience may find you, then leave without a second thought. for SEO to work, you need a awesome site that not only drives customers to view it but keeps them there to see what you are offering and makes the sale.
KISS: Keep it Simple Stupid
CRAP: Content, Repetition, Alignment, Proportion
The !,2,3 theory. #1 you see first to #2 smaller and not as dominaiting to #3. All making a statement.
You will need your own paypal account. The buttons are created within your account and added to your website. Paypal does offer tools for tracking inventory. The best feature that I like about this is that you can add the buttons to your present web site without the users going to a completely different looking site to purchase your store items. Consistency throughout. Not only can you create singular item payment buttons but also drop downs with the ability to select color, size, etc.
Add in Add This widgets, the new google Shareholic or others for quick sharing and book marking of your web site's information.
Add a google interactive map to your web site
What is a Favicon?
Favicon (pronounced fav-eye-con) is short for 'Favorites Icon.' A Favicon is a multi-resolution image included on nearly all professional developed sites. Within Internet Explorer the Favicon is displayed on the Address line and in the Favorites menu. The Favicon allows the webmaster to further promote their site, and to create a more customized appearance within a visitor's browser. Often, the Favicon reflects the look and feel of the web site or the organization's logo.
Keep in mind that a favicon is 16 pixels by 16 pixels. When designing the image, simplicity is best.